How can we make the most of our skincare products when each item seemingly has a very specific use? Concentrated oil serums are some of the most versatile beauty products available, with a variety of uses that doesn’t stop at skincare. Here are 6 ways your oil serums can earn their place in your skincare hall of fame. 1. Lock in hydration Plant oils act as natural occlusives on the skin, meaning they form a breathable protective barrier. This barrier prevents trans-epidermal water loss (skin dehydration) and can help to lock moisture into your skin. Use an oil serum 3-5 minutes after applying your regular moisturiser and you’ll notice the difference. Your skin will stay hydrated for longer as all that moisture will stay locked in your skin! Remember, this protective barrier is breathable, so well-formulated oil serums won’t clog your pores (watch out for mineral oils such as paraffin and petrolatum though, as these WILL clog your pores and suffocate your skin. Protection + extra hydration + no clogged pores? Yes please! 2. Prime for makeup Botanical oil serums make excellent makeup primers, especially if you’re after a dewy, glass skin look. The serum will allow your foundation to glide on a lot smoother, reducing the opportunity for micro-exfoliation from makeup tools that can lead to skin texture issues once your makeup’s in place. The protective barrier formed by the serum will also help to prevent makeup particles from getting stuck in your pores, reducing the risk of breakouts and blackheads from your full-glam look. 3. Facial massage Facial massage is a great way to stimulate the facial muscles, improving the skin’s tone. It improves circulation and oxygenates the skin, promotes lymphatic drainage (bye bye toxins!), plus, it feels amazing! Whether you’re lucky enough to have someone on hand to massage your face, or whether you’re indulging in a bit of self-care with a self-facial massage, you can boost the benefits by using a potent botanical oil serum as your facial massage oil! You don’t need to use a lot of product to get a good slip on the skin, and the massage will help the product to penetrate further into the skin. 4. Cuticle treatment How do you apply your serums? One popular way is to place a few drops into the palm of the hand and apply gently with the fingers in a soft tapping motion. Once you’ve applied your serum, use the leftover oil on your palm and rub it into your cuticles for a nourishing nail treatment! Over time your nails will become stronger and the cuticles will soften. Your hands will look and feel better too! Our hands are our most valuable tools, so they deserve a little luxury TLC, don’t you think? 5. Split-end saviour As our hair, skin and nails are essentially made up of the same protein building blocks, it makes sense that what’s good for your skin will also be beneficial to your hair! This is very much the case with natural plant-based oil serums! Next time you apply your serum, add a few extra drops and rub into the tips of your hair that need the most love and attention. The vitamins and minerals present will help to strengthen the hair whilst the essential fatty acids will replenish whilst adding lustre and shine. 6. Brow growth treatment Did you over-pluck your eyebrows in high school? You’re not alone. For years now since the bushier brow trend took over, we’ve been trying to find ways to boost our natural brow game. Plant-based oils are a great way to help improve the health of your hair follicles and stimulate healthy hair growth. Try paying particular attention to your brow area next time you’re applying your serum, using light massage to stimulate the follicles. This principle also works if you’re trying to grow a fuller, bushier beard!