Why CBD?

One of the biggest challenges we face as a company that advocates so passionately for using cannabis in skincare, is convincing people that CBD is a valuable skincare ingredient in its own right an not just a buzz-worthy marketing ploy jumping on the cannabis bandwagon.

We put natural, hemp-derived full-spectrum CBD into every one of our products.

We believe that skincare is self-care, so the crossover of CBD from wellness industry golden child to holistic skincare saviour seemed evident to us at Ascend. The benefits of CBD can be seen inside and outside the body. It can work wonders for stressed-out minds and stressed-out skin alike.



CBD is the shorthand name for cannabidiol, a chemical compound found in nature that is abundant in certain strains of Cannabis Sativa. Hemp-derived CBD, like the extracts we use at Ascend Skincare, is 100% natural.

As a supplement, it is taken to help optimise the body’s innate inflammatory response, which is extremely beneficial when translated in skincare for people who suffer from dry, itchy, heavily blemished and overall unhappy skin.

It is legal, well-regulated, and won’t get you high.



CBD can be confusing! There’s a lot of conflicting information on the market, particularly in skincare, and because the scientific research surrounding CBD is isolated in individual papers as opposed to there being one solid directory within the scientific community, it can be difficult to find impartial information. Because this information is often limited to papers written off the back of laboratory research, it can be incredibly hard to digest for those of us that aren’t bio-chemists. We’ve done our best to decipher some of the information available, with sources available should you choose to read scientific papers in your spare time!


The least-processed form of CBD.

It is an extract of the Cannabis Sativa plant that targets CBD but will contain a wide range of cannabinoids and terpenes (potent plant extracts that have a variety of benefits)

<0.2% THC – no psychoactive effects


Similar to Full-Spectrum, but filtered to remove certain undesirable components such as THC and chlorophyll

Still contains a wide range of plant extracts with a multitude of benefits

0% THC


Can either be derived from the Cannabis Sativa plant, or completely synthesised in a lab.

It contains no additional plant extracts

0% THC

These additional plant extracts include beneficial terpenes such as limonene and linalool, and other minor cannabinoids such as CBG. Sometimes these plant extracts are referred to as “impurities” – but this is not the case!  



CBD is either synthesised in a laboratory or extracted from industrial hemp – another name for the strains of Cannabis Sativa that are grown for a variety of reasons. Industrial hemp is used to make fabric, rope, hemp seed oil, and even hempcrete and biofuel.

Industrial hemp is highly regulated in both the UK and EU and at most will contain only trace amounts of the psychoactive chemical compound THC (the one that gets you “high”).

Two hands forming a heart shape whilst holding a green small bottle of natural oil for skincare.

CBD extracts can go through varying degrees of filtering and will be tested using gas chromatography techniques to verify their strength. When extracted into oil or isolated into a powder form, CBD can be added to a range of products. You’ll be able to find CBD gummies, tinctures and capsules in many health food shops. CBD is often taken as a herbal supplement to help with a variety of issues, but it is also a fantastic skincare ingredient.



It’s well known that CBD, especially extracts that still have the cannabis terpenes and minor cannabinoids intact after filtration, are potent anti-inflammatory agents.

This is particularly beneficial in a range of skincare uses, as a majority of key skin concerns directly involve inflammation. If you suffer from frequent breakouts or dry, itchy skin that is often a cause of discomfort, you may find that CBD helps to provide a good degree of relief.

If you have sensitive skin, try our Caffeine + CBD Brightening Oil Serum, which is packed full of potent antioxidants in a soothing, nourishing formula. It is fragrance-free and hypoallergenic.



Scientific studies have shown that CBD is a more potent antioxidant than Vitamin E and even Vitamin C!

Antioxidants help to prevent oxidative stress and actively fight free radicals that cause premature signs of aging such as fine lines and wrinkles.



The European Commission’s index for cosmetic ingredients confirms that CBD is “anti-sebum”, meaning it helps to control the skin’s production of its own natural oils. Without using irritating acids or astringent agents, it’s possible to normalise overly oily skin by using CBD.

If you suffer from frequent breakouts, combination skin, or an oily complexion, try our Rebalancing CBD Lustre Face Oil. It’s specifically designed to nourish the skin, strengthen the skin barrier, and help your skin feel glowy – not greasy.



Unlike some other potent antioxidants like Vitamin C, for example, CBD is not acidic and non-irritating. In fact, it helps to actively soothe irritated skin! This makes it a more suitable antioxidant ingredient for sensitive skin types.

Despite the fact that it is so effective in balancing overly oily and breakout-prone skin, CBD is not harsh or astringent, so is suitable for use on dry skin too. This makes it an ideal ingredient for use on combination skin where CBD will help to actively balance oil levels and soothe and nourish dry, irritated skin.



As CBD is such a powerful antioxidant, it is also a potent anti-aging skincare ingredient. One of the main causes of premature fine lines and wrinkles is free-radical damage and oxidative stress in the skin. CBD helps to prevent this damage whilst also conditioning the skin to help repair and restore radiance. If you’re wanting to stop aging in its tracks – or at least make it look like you’re defying the laws of time – try our collagen-boosting Phyto-Retinol + CBD Night Serum Concentrate, packed full of potent plant extracts to give visible results from the first application.